Today we will tell you how to correctly assess the website design – foreign or its own, in terms of aesthetics and functionality. If you still think that should be only beautiful, read carefully with your designer.
We offer 10 criteria by which you can assess the design of the site. If you find a couple of inconsistencies, you can still finish your coffee and read our text. If there are five or six mismatches, you need to think about what you paid money for. Well, if more than half of it doesn’t add up, you know the reason why you can’t sell any of your great products or services. In that case, you’re gonna need help from a web development company.
So, open the site you are studying in the next tab, and let’s go!
Also Read: The Biggest Web Design Failures to Avoid!
How To Estimate Your Website Design!
#1. Design & Company Logo
The design must harmonize with the company logo. The shades in which the site is made should repeat, highlight, or tint the company colors.
#2. Uniform Style
Site stylistics should at least make it clear that the user is still with you and not on another site. Common elements – logo, menu, one color scheme, and a set of fonts are mandatory for each page.
#3. The Usual Design of Icons
There are common icons (a reference to social networks, shopping cart), which are better not to change.
#4. Qualitative Drawing of Elements
Carefulness is a sign of craftsmanship, so there can be no logos with uneven edges, dirty shadows or roughly cut images. Better concisely but cleanly than richly but carelessly.
#5. Combination of Colors and Fonts
Even if you use signature shades, you can miss out dashingly with companion colors, the same applies to the set of fonts. A site that looks sloppy and amateurish is repulsive.
#6. The Presence of Some Kind of Sticky Element
Something that will catch the user, even if he accessed the site by accident. It can be an animated character that accompanies him on each page or original elements created especially for you. Working with your fantasy will always be appreciated!
#7. No Heavy Elements
The abundance of complex graphics, animation, or video can lead to the site that will take longer duration to load. Individual elements should not freeze, which just bet on. A user who sees a spinning wheel instead of a presentation video will wait a couple of seconds and disappear into eternity.
#8. Thorough Elaboration of Details
Web development agencies work so that the nuances are not so much visible as tangible. Barely noticeable textures, glare, and volume, a clear selection of the right shade – all this is rarely found in novices in website design, but necessary for a good site.
#9. A Clear Purchase Algorithm
Often, the user is intimidated by misunderstandings of his own actions – whether the product he chose, clearly explained that he pays for it and whether he will get the right product. It is important that the site softly but confidently led the client from the moment of choice to the moment of payment and explained all the points as clearly as possible.
#10. The Suitability of Design
The suitability of the design, its proportionality to the goods or services offered by the company. It is logical that status and expensive things should have such a frame. On the contrary, a niche in the mass market or “economy” cannot be luxurious. The site should not confuse customers.
What did We learn For Estimating Website Design?
Good website design, in the first place, should solve the problem. If the site has no bright illustrations, background video, or a large variety of colors – it does not mean that the designer did not work on it or worked badly.
Each site, each client has its own tasks, and the web design company must focus as much as possible on them. If we develop a complex web service, a large number of graphics will only hurt him. It is better to focus on scenarios of visitor behavior and think every step to the details so that use the site was easy and convenient.