Conversational marketing is the new-age marketing technique that focuses on improving customer experiences and driving more sales. By using AI, conversation marketing allows you to interact with your customers in real-time.
In fact, it helps businesses to bridge the gap from the physical to the digital world and create personal relationships.
In a survey by Drift Insider, 74% of businesses who do not have conversational marketing solutions want to add one to their marketing strategy.
Let’s understand how you can also start implementing conversation marketing. But before that, you must know what conversational marketing is and how it works.
This article unfolds several aspects of conversational marketing and provides credible insight on the topic.
What is Conversational Marketing?
The extreme digitalization and exposure to online media have led to immense modifications in the virtual world. Every brand and business is in a race to outsmart each other and grab the attention of the visitor.
Thus, the businesses are exerting to use the best possible media mix to capture the attention of the target audience and instigate a call to action.
Conversational marketing and voice SEO are offering a more personalized approach to interact and engage with the target audience or website visitor.
As per 77% of sales and marketing professionals, personalized marketing experiences improve customer relationships.
The motive of conversational marketing is to move a buyer from the marketing and sales funnel with the aid of real-time conversation.
It is all about communicating and interacting with your visitors. Ask them different questions on the basis of their previous answers and interaction. Get specific information from the visitors and ensure more engagement with the business.
Conversational marketing is one of the smartest ways to establish a rapport with your customers and website visitors. The user engagement driven with the aid of conversational marketing techniques fosters the development of a loyal customer base and escalates business too.
Around 45% of marketers say their engagement rate increased by using conversational marketing.
However, to leverage the potential and scope of conversational marketing, it is essential to have in-depth knowledge of the same. A right fusion of technology and modern tools can recoup great benefits for a brand.
How to Start Using Conversational Marketing?
Conversational marketing is one of the fastest methods to move your customers through your sales funnel.
Here are the four best ways to implement conversational marketing strategy:
1- Implement Chatbots into Your System
Chatbots are extremely popular for the ultimate comfort and quick response. It is one of the finest tools that enables you to interact and conversate with your visitor. AI Chatbots are cost-effective, fast, and can be pre-loaded with the responses. Thus, there is an increase in the adoption of chatbot technologies to provide improved customer service.
By 2024, consumer retail spending through chatbots is estimated to reach $142 billion.
Here is how you can use chatbot:
- To understand customer behavior, purchasing habits, and preference over time and accordingly can answer queries.
- Integrate them into various channels, such as websites, email, SMS, or messaging applications through which users interact.
- To analyze human emotions, such as anger, confusion, fear, and joy.
Around 73% of customers consider live chats a more satisfactory form of communication with a brand.
Moreover, it is also possible to recommend products, give more details and collect data by including chatbots. They eliminate the wait time and make it feasible for the business to conversate 24/7 with their visitors.
2- Work on Your Email Content
Email campaigns are one of the most tried and tested marketing media. Around 65% of adults in the USA alone use email to communicate with a business.
However, nowadays an email account is generally flooded with so many emailers and promotional campaigns that it becomes difficult to get the spotlight on your email marketing campaign.
Hence, to make your email stand out of the clutter and lure the target group to open and read the mailer one must emphasize its copy by leveraging different copywriting tactics. The tone and style of the emailer must be interactive and conversational. It must have a personalized approach as well.
Here is list that you must add in your email:
- your logo
- an image
- a headline
- a call-to-action
- include your business contact details
3- Start Social Selling
Well for any business, what matters at the end of the day is the revenue and sales.
Thereby, to increase your sales and leverage the power of social media marketing, you must start promoting products on social networks. You should start connecting with the target audience and communicate with them on a regular basis.
Around 43% of people in the age group of 18-24 make a purchase via social media and 47% in the age group of 25-34.
Employing a mix of social media marketing and conversational marketing tactics such as holding contests, conducting polls, or asking for reviews can expand the reach of your product and enhance social selling skills too.
4- Utilize Text Messages
Conversational marketing is all about tapping your customers and covering all touchpoints.
Sending instant messages after a sale, purchase, incomplete payment transaction, after receiving an order, or for cancellation can make your customer feel special and valued.
Nearly 53% of customers prefer to shop with businesses they can directly message.
One of the best ways is by integrating WhatsApp business into your conversational marketing plan as there are more than 2 billion people worldwide using WhatsApp
It can open the doors for early adopters and build their interest levels too. Make sure to have a formal yet conversational tone for all your brand messages and emailers.
Understanding the intricacies of conversational marketing can prove to be useful in the long run. It is advantageous to adopt a conversational marketing strategy to the fullest as it helps you to increase your customer base and improve your visitor experience too.
A business must embrace technological advancements by incorporating chatbots and other artificial intelligence-based modern alternatives to improve brand interaction and conversate more efficiently.
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