The purpose of bot management is to regulate bot access to websites or applications. It is necessary to filter out traffic generated by bots and block malicious ones while allowing good access. It is, therefore, an important decision to make for your business to enhance cybersecurity for your business. The entire process is essential to protect your business against a variety of attacks. Your website is at risk because it helps keep hackers away, and the company avoids economic losses.
Bots are small automated programs that carry out specific recurring tasks on the internet. The good bots are therefore critical and useful to your business. Yet, it is important to note that cybercriminals can also use the bots to carry out their attacks on your business. That is why all website operators need to understand and apply bot management to protect their businesses.
What are the Main Benefits of Bot Management?
Not all bots are bad, and it is important to know good bots can bring a lot of benefits to your business. Here are benefits associated with the proper management of good bots.
1. Search Engines
Search engines are beneficial to those who search for products and services they need on the internet. The search engines help them locate the websites that provide the kind of services they need. Some small websites specialize in consumer goods only, and they help the consumers locate the goods they need. Your goods and services will be readily available to consumers.
2. Online Advertising
These services are essential, and they help retailers to attract customers. They have the ability to evaluate the interest and needs of various visitors to the websites. The content viewed can tell the kind of information the customer is looking for, which is important to the business. You can present the customers with the information they need on pages where advertisers operate.
3. SEO Analytic or Marketing
Consumers can use SEO analytics or marketing services to find you out using brand or product searches and compare prices. They can also evaluate the content of your site and how you are attracting potential customers. The crawlers that run these evaluation services account for 20% of bot traffic.
4. Prioritizing Partners
To keep the changes on your website, the reseller partners rely on scrapping. You will not want to block the partners from accessing the essential information. But their heavy load can create a significant impact on your site’s performance. That, in turn, will affect the user experience. Bots are necessary to help you in accessing the information the customers need.
5. Web Analytics
Whether it is the bad or the good bots, it is hard for retailers to analyze web traffic data to better customer experience. Thus, businesses must monitor and manage several considerations, including the page layout and ease to use. To do this, you will need a data analysis based on how customers are interacting with your site. Since a high percentage of traffic is generated by automated bots, it becomes indispensable to manage the bots.
Balancing Good Bots with Bad Bots
The best thing with bot management is that it helps you ensure that you do not block the good bots trying to block the bad ones. It would be best if you had good bots to grow your business, and blocking them is bad for your business. As a result, other than working on how to mitigate bots, businesses should now move to bot management. Management will also help you know the kind of bots coming to your website and the goals. You also should know what impacts it will have on your business.
Benefits of Using Bot Mitigation Solution
These days automated traffic is far more than genuine human browsing websites. Malicious websites can use that window to compromise the security of your web application. That may result in the loss of confidential site information. It may also overwork your server and make it slow or block important visitors to your website.
With so many possibilities of insecure bots, it is important to ensure you use the best bad bot mitigation solutions. You need a method that identifies different types of automated traffic. Bot protection platforms differentiate between bad and good bots. You can then put in place the most effective bot access control process. This bot protection process comes with several benefits, as stated here below:
1. Web Scraping Protection
It would be best to have both content and SEO as they are both valuable to your website. You use a lot of money to create your content and to optimize it. Using bots to gather content quickly has an unfair advantage to the competitors. The reason is that it protects your SEO and intellectual properties. Your website will be secure from competitors and other parties looking to benefit from your content.
2. Protection from Automated Fraudulent Activities
Nonhuman traffic is one of the highest sources of fraudulent activities. They include the following:
- Ad Fraud
- Account takeover
- Account creation
- Credit card fraud
3. Reduces Website Maintenance Costs
Bots can add overheads to servers, overloading them and making them not available for genuine visitors. The best thing with bot protection is that it gives you control over any wasted costs such as broad width and infrastructure. It also provides control over indirect costs like lost revenue and creating an overall control of the website. That, in the end, reduces maintenance costs.
4. Allows You to Maximize on Revenue
The web systems are created to maximize the revenue you gain from the traffic and your system’s users. Some nonhuman traffic such as Bots and search engines helps the process of maximizing the revenue. But some bots may work against you, like in the case of competitor price scraping or fraud and content stealing.
The best thing with botnet detection software is that it provides you with control. You can control your automated bots and crawlers. You will therefore be able to reduce the amount of infrastructure consumed by unwanted traffic. That helps to free up some space for genuine visitors.
These and many more are the benefits of using bot protection for your website. It is one of the best ways to ensure that your site is protected against bad bots and helps the good ones increase traffic on your site.