Having a well-designed and all-devices optimized website is an absolute must for anyone in today’s online arena looking to make a good first impression. This is true no matter the category of your business but especially for those that are strictly online in nature such as different sports sites.
Sites that don’t pass muster at first sight face being ruthlessly dumped by users without a second thought. Of all the most annoying user-experience violations, sites that don’t fit into a device’s screen properly must be the worst.
In such an instance of a poor fit, users are forced to scroll left and right, up and down, any which way – just to be able to view the content on their device. It’s enough to do anybody’s head in, nowhere more so than on several sports sites where interactivity is practically everything.
Happily, there’s an absolutely easy solution guaranteed to resolve many unnecessary headaches; that is, investing in responsive web design.
In this article, we examine what responsive web design is, why it is important, and what are the benefits, with a view to the sports industry. We wrap up with tips on how to find the best responsive sports information and other kinds of sites in the market.
What is responsive web design?
Responsive web design allows a site to dynamically adapt in its entirety – i.e. pages/layout/content/design – to any screen, be it a desktop, tablet, mini-tablet, or smartphone. In a nutshell, at its core is the improvement of the user experience based on what platform the user is using, the size of their screen, and the orientation of the said screen.
Most websites at inception begin life on desktop dimensions. However, if the site in question doesn’t invest in responsive web design then viewing said site on any mobile device will result in a distorted and disruptive experience.
Why responsive web design is important?
When views, visitors, and participation are the currency of online websites, declining traffic due to poor user experience results ultimately in a loss of revenue. That makes zero business sense. And for online sports sites, it goes against their express purpose.
Striking an attractive pose on any given screen is merely scratching the surface of the importance of responsive web design. Other important advantages are performance, interaction, and prioritization all of which have an impact on the bottom-line.
Data speeds vary from device to device and mobile devices in particular aren’t as fast as stationary PCs. A non-responsive website will result in poor performance and, even, impact SEO (Google’s search engine is increasingly giving preference to mobile-friendly sites).
In other words, all elements of the site’s desktop-version need to adjust automatically for the ultimate user experience. A website’s grid needs to be flexible to resize and should fit the framework of all types of screens, while images and other razzle-dazzle features need to be flexible and modifiable. In lieu of this, a website’s performance will be hampered to its own detriment.
Navigating a website on PC is much different than navigating its mirror-opposite on a mobile device. Therefore, menu bars, tabs, site controls, buttons must be adaptable for a satisfying and seamless user experience. Responsive web design allows for the management of one site that fits seamlessly across multiple devices, making it cost-effective as well as efficient.
Call-to-action (CTA) queues are the most important aspect of any website. If those aren’t prioritized to feature prominently according to the device in use the fallout is costly.
Also Read: 10 Design Tools for Responsive Web Design
Responsive web design benefits
The benefit of adopting responsive web design is immeasurable, most of which are encompassed within the above-mentioned three benefits.
To sum it up, the benefits include flexibility and ease of management, SEO benefits, cost-effectiveness, and better user experience.
Why different sports sites should be responsive in design?
Any business looking to establish a viable online presence must keep up with the times. Simple as that. Where businesses are strictly online like some sports sites staying abreast of current developments and adopting forward-thinking practices are instrumental to success.
The world of online sports is experiencing exponential growth on mobile devices such as tablets and smartphones. Sepia-toned are those PC days with people tied only to a desk to perform various online activities. It’s a world that is more and more on the move, mobile-ready and on-the-go.
Sports websites are some of the most forward-thinking in the online sphere, with more and more using responsive web design to enhance the user experience. That said they’re not all on an equal footing and it’s worth taking the time to do the research to find the best sports site.
How to find the best sports site for you?
Well, you need to research the options you have in the market, at the end the selection is going to be based on what you like. For example, what kind of features you’d like? Does the site have the functionality you expect? Is easy to access the information? Sportsbookreview.com has great resources available for you.
It’s very important that everything you need to look fits on the screen of your smartphone so you can navigate easily and enjoy the experience.