WordPress has revolutionized the way people connect with their target audience online. What began as a blog platform, WordPress has become the main consumer to brand point of entry. This makes leveraging WordPress to maximize your content marketing efforts a must.
There is no limit to what a website developer, SEO, blogger, and most importantly, content marketer can do on WordPress. From plugins to ecommerce, the value of a powerful user experience via this website platform is unprecedented.
However, many businesses are not using all of the assets that they have. Let’s take a closer look at how you can take your site to the next level with the following WordPress Hacks.
1. Improve Content Rankings with SEO
Search engine optimization is a must. From keyword usage to readability, your content needs to compel users to keep engaging with your website, as well as compelling search engines to rank it.
How do you do this effectively without hiring an SEO? WordPress plugins! Plugins like All in One SEO Pack and Yoast have made it very easy to post content that provides an excellent user experience. These SEO plugins make Google happy too.
There are definitely other caveats of SEO that you’ll need to explore down the road. But for starters, plugins fit the bill for higher SERP rankings.
2. Start A/B Testing for Best ROI
As a content marketer or business owner, your job of tweaking your website for the best possible results (ROI) is never over. But how do you know if your content marketing efforts are working? Heat maps and A/B testing.
There are a number of online tools you can employ to make sure your website is delivering your message and converting effectively. Have you ever wondered how your audience is interacting with your site?
WordPress tools like Hotjar can help. Hotjar provides a heat map of most clicked areas of your site’s pages, as well as videos of scrolling. This allows you to see if content marketing efforts are getting the CTR you want and need to trigger more conversions.
Once you identify a few pain points on your website, you can create new pages and A/B test them against old ones to see if the content tweaks are effective. A/B testing tools like Nelio Testing is a great platform for this.
3. Increase Your Brand’s Social Shares
Social media is a powerful content marketing asset that many businesses forget about, or simply don’t have the time to dedicate to. This needs to change, and certainly can with this next WordPress hack.
Have you ever read a sentence or two of great content and wanted to share it on your social media, but the time it takes to copy and paste is too much. Your audience may be having the same experience. The good news is that you can make it easy for them to share your content.
There are WordPress tools like Quoteability that lets your audience simply click and share a great piece of content on social media. There are other ways to code in social shares too.
It is also optimal to have social share buttons all over your content to help generate more social engagement and brand awareness. After all, recommendations from friends and family go a lot farther than those from brands.
4. Improve WordPress Site Load Time for Better User Experience
Your WordPress site is potentially one of the most important entry points for your audience to discover, evaluate, and buy from your business. Unfortunately, if it doesn’t load fast enough, you’ll lose that entry to a competitor.
This makes optimizing your site for fast load times essential. You can find your page load speed via Google Analytics or Google’s PageSpeed Insights tool. To provide the best user experience, your page load time should be under three seconds.
How do you do this? The best way to lower your overall site speed is to identify all slow pages and fix them. This could be compressing images, embedding videos via YouTube, cleaning up the unnecessary code, etc.
Now if you’ve done all this and page speed is still not quite right, it is time to look at new WordPress hosting options. For instance, implementing a fast cloud server from a hosting platform like DreamHost. This will keep you off a shared server, which could be bogging down your site’s load time.
Give Your WordPress Site a Content Marketing Mix Boost
Content marketing is important, and if your WordPress site isn’t performing at top levels, your traffic, rankings, and conversions will pay the price. The above are a few easy WordPress hacks you can implement quickly to improve user experience while making Google happy at the same time. What is your number one hack?