Title? You know what it is – we all had it drilled into us when we were in grade school. But just as a paper, book, article, study and almost every other type of written content needs a title, so does a web page. The reason is very important and these 10 key Title Tag optimization tips will show you why.
What is a Title Tag?
First let’s define what is a title tag. It is a Meta HTML element that tells the search engines what the title of the web page is. It summarizes the content of the page in a few words.
Why are Title Tags Important?
Title tags are essential for all aspects of SEO, which in turn, lead to higher conversions. The correct use of these can enhance your website SEO and increase conversions, as it is the title tag that comes up first for both reader and search engine spiders. This is why you need to place a high priority on putting the right contact here.
The following are some tips to optimize your website’s title tag:
1. Brand It
The title tag on your home page needs to have your brand name at the beginning; that is the name of your business or website. However, on the inner pages you can use the brand name at the end, and instead use relevant and important keywords in the beginning.
2. Enter Keywords in The Beginning
Enter keywords at the beginning of your title tag for all pages except for your homepage, where instead use the name of your business. The reason for doing this is because search engines can easily crawl pages with title tags that have keywords at the beginning. It doesn’t always work, but it certainly helps.
Keywords that are placed at the beginning also grab people’s attention faster. This gives you more traffic and more click throughs.
3. Use Key Phrases
If you’re working in a very competitive niche, try using longtail keywords, which are simply freedom for work key phrases. These are specific phrases your audience might type in to search for a website like yours. This can improve your sites position in the search engines. For example if your keyword is “condo for sale” you might care of your position by including a location that is specific customers; as in, “condos for sale in New York.” These key phrases are more likely to convert that when you use generic search terms.
4. Don’t Forget to Use Synonyms
Use synonyms for your keywords of the may have lower competition rates, the search engines can also easily identify associations. So for example, if you wanted to use a keyword such as “signs of heart disease,” a synonym might also be, “symptoms of heart.”
5. Continue Using Pipes
Pipes (|) can separate the terms in your titles and make them cleaner for the spider to search through. This makes it easier also for users, if they can quickly identify the title and topic of your pages.
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6. Use Numbers
Use numbers in your titles as in something like; “10 tips to Optimize Title Tags.” This type of tidal encourages the user to click on it, as it offers clear information on what the content is about.
7. Use Unique Page Title
This is probably the most important part of optimizing your title tags. When you have a unique page title for every website page, you have more opportunities to index your website under different keywords.
8. Include your Unique Selling Point
It’s not easy, I know. You just don’t have a lot of room to add information in just 70 characters of the title tag. But you want to try to specify what makes your business unique compared to your competitors.
9. Avoid Using More than Two Keywords
To make a page title more readable and to improve the relevance of the title to the content on the page, you only want to use one or two keywords per title tag. When a title tag contains too many keywords, it may look like you are stuffing your title with keywords, and this is a negative ranking factor for the search engines.
10. Relevant Page Titles
You can’t just create a good page title and use it regardless of what your content is about. Your page title must be relevant to your webpage content, especially because users expect to see an extended version of your title on your page.
Keep these tips in mind when making your title tags. But, you also need to be aware of those practices that Google considers poor SEO and abstain from the overusing; keywords, excessive commas, stop words, special characters and misspelled words.