Experts predict e-commerce sales in the U.S. will, for the first time, cross the $1 trillion mark in 2022. While this is good news for online retailers, it also means competition is fiercer than ever before. 

Standing out from the crowd means continuously improving your e-commerce business’ strategy, tools, and approach to sales. Here are four ways to improve your e-commerce business this year:

1. Optimize Your E-Commerce Store for Mobile Devices

More than half of all web traffic today derives from mobile devices. From social media to online banking, the average American spends more than four hours every day on their smartphones. Whether they plan to or not, they likely also wind up doing plenty of online shopping.

Is your site optimized for use on mobile devices? If not, you could be missing out on a large segment of potential customers. Once you update your store with a mobile version that’s easy to scroll and navigate, nothing stands between you and your next sale.

2. Clean Out Low-Performing Products

Consumers can easily walk into any retailer to find something that catches their eye. But on an e-commerce site, scrolling page after page and row after row of products can make things difficult. To prevent even more roadblocks, get rid of old, unwanted, and low-performing products that are crowding your site.

Before removing any items, though, there are a few things you’ll need to do. First, ask yourself whether you should alert customers that a product is on its way out. This can be a good strategy for any high-performing items. It would be best to inform the manufacturers about no longer offering certain products.

3. Invest in Your Security Strategy

Cyber attacks are on the rise, and online businesses are not immune. Have you created a robust security strategy to protect your site and customers? If not, make having the best website security a top priority this year. Additionally, take steps to safeguard your site from cybercriminals. This can help prevent an attack that could damage your reputation, cause lost sales, and more.

Indeed, having a comprehensive cybersecurity strategy will provide optimal website security and protect your customers. Website scanning tools will automatically check for threats. And when a threat is found, like malware, it’s addressed and removed.  

4. Make Sure Your Branding is Cohesive

Today’s consumers don’t arrive at e-commerce sites on a straight, linear path. Instead, they may arrive after following a link on social media, an ad on a news site, or from elsewhere. To that end, ensure your website utilizes cohesive branding across all digital channels. Doing so is a great way to make sure your customers recognize your company, no matter where they start their journey. 

From your e-commerce site to your social media channels, creating a cohesive brand means using the same fonts, colors, style of photography, and language on every channel.

Help Your eCommerce Business Expand in 2022 and Beyond

No one said running an e-commerce site is effortless. In fact, in these fast-changing times, if you’re not growing, you’ll quickly reach a stagnant state. The solution? Optimizing your site for mobile devices, removing low-performing products, investing in cybersecurity tools, and ensuring cohesive branding will help you stand out from the competition.

Also Read: 8 Design Best Practices To Improve eCommerce UX