As businesses around the globe adapt to the new normal, many are looking for online marketing strategies to not only survive but thrive. Marketing online can be tough. With more than 2 billion people online, it’s hard to know where to find your next customer.
The online world is changing every day. And with every challenge, there are new opportunities for marketing your business online that you may not be aware of. In this article, we will explore ways you can adapt your online marketing strategy to new, emerging opportunities in order to generate more revenue for your business.
Some industries have been challenged more than others, for example, manufacturers who rely on a global supply chain are currently searching for ways to adapt and expand into new markets to remain profitable.
How has your business been impacted by the crisis over the last two years? How can you adapt your strategy to new opportunities? Below are some creative ways our online marketing experts suggest.
Explore Growth Opportunities
With everything that has happened over the last two years, we’re all searching for new opportunities. The economy has not only been severely altered all around the world but several sectors have been completely disrupted.
This is especially true online where marketing strategies are constantly evolving and new creative marketing tools are being launched.
Research Your Competitors
One of the best ways to learn about new online marketing opportunities is by researching your competitors. If you do a good job at this, it will provide some great insights into how other businesses are adapting their online strategies and what’s working well for them. You can then use these ideas to help guide your own approach.
Don’t stop your research with just your competitors. For truly groundbreaking strategies, you should also research online marketing strategies of completely different industries. For example, take a look at some cross-industry brands to see how they are doing things online – the results may surprise you!
Modeling the success of others is a great starting point, however, the truly creative brands that can disrupt a marketplace are those that have the greatest success. For online marketing success, you need to take a good look at how some of the non-competitive brands online are working and adapt those ideas to suit your needs.
Mobile devices have now surpassed computer users worldwide. And the number of people using their mobile phones for online transactions is increasing exponentially every day. In this online world, websites that are device compatible and mobile-friendly have a significant advantage over their competition.
For cost-effective marketing consider content marketing for your online strategy. Content marketing is any marketing that involves the creation and sharing of content in order to acquire new customers or retain existing ones. Social media is a prime example of this however blogging is often the most effective.
A blog allows businesses and brands to interact with their target audience in the form of informative content while also marketing themselves. Make sure your blog is informative and engaging; if their too promotional people will tune out quickly! Your blog can become an integral part of your marketing strategy, making it more cost effective than other marketing strategies such as traditional advertising.
Email marketing can be a great way to stay in touch with your customers and prospects. It is a great way to deliver relevant information about new products, sales or offers those customers will be likely to enjoy as well as provide them with helpful advice. It can also help you build customer relationships through newsletters and other marketing emails sent to your target audiences.
Adapt Your Business Model
If you’ve been selling your product or service offline, it really is time to go digital. You can do this online through an e-commerce website or on your social media pages. If you’re not ready for that leap just yet, there are many ways to market online without actually having a product online.
Get Creative Online
It’s possible that you’ll have to completely overhaul your company strategy or maybe make a few minor adjustments in this time of uncertainty. It’s time to get creative and think outside of the box.
For example, a marketing strategy that worked well for you in your brick-and-mortar store might not be as effective online if you can rework your business model slightly. You may have to rethink how you market your products or services depending on where they are made, domestically or overseas.
It’s time to get creative!