The digital transformation has introduced new ways to marketing different businesses. Nowadays, almost every industry is utilizing the power of online channels to reach business objectives. One of the first steps to digital marketing is setting up a website for your products and services.
Since a website can be considered as the backbone of every business, industry practitioners should put effort into designing their online portals to make sure that they appeal to their desired audience. When creating a website for your product or service whether it’s a website for beauty brands, or websites for doctors, there are a lot of areas to be considered such as its visual appeal, informative content, integration with other social media channels, or mobile apps.
Before we delve into that, below are a list of basic web design mistakes you should avoid so that you can already eliminate what not to do:
1. Cluttered Content, Too Much Or Too Little Information
One common mistake when designing a website is not prioritizing the information you want to include. At first, you may think that you have to say a lot of great things about your business that you wish to share with your customers but you have to be more strategic in doing so to avoid your landing page becoming too cluttered.
Aside from your website looking less appealing, having too much content on one page also causes confusion to your audience. It is important to strike the right balance between content and whitespace, informing and engaging your visitors and potential customers without doing too much. However, you also have to make sure that all the important information your customer may need can be found on your sites such as your company’s profile and expertise, list of services and description, contact details, and other value-adding content that will be helpful to your potential readers.
2. Web Design Not Adapted For Mobile
Designing a website that is not adapted for mobile immediately puts you at an immediate disadvantage. Most of the online searches now are being made via mobile devices and if your website does not run smoothly on a smartphone device, it will not be attractive to potential customers. Make sure to conduct regular mobile testing so you can have a mobile-friendly website.
3. No Visual Hierarchy
Visual hierarchy refers to the way design elements are arranged to imply their importance and influence the order in which the human eye perceives what it sees. It is particularly essential in website design since it helps guide the user through your business in a logical and engaging manner.
This can be achieved by utilizing appealing words, colors, images, and small animations with the right spacing between these elements. Size also plays a crucial role in driving user engagement. Basically, a good visual hierarchy means finding the right placement for your logos, forms, contact details, and your mission statement in a way that tells a story and keeps users engaged.
4. Not Consulting A Professional
You may think that you are the expert in all aspects concerning your business but when it comes to web design, the best route is to consult professionals. It will surely be an investment well spent since web design experts spent years studying the industry and gaining experience from different fields, making them the best team to help you build a flawless and effective website.
5. Not Having A Clear CTA
Identifying the call-to-action of your business is one of the first steps you have to take when designing a website. Make sure you avoid generic CTAs such as “Click Here” or “Call This Number” and purposely choose a CTA that reflects what your business or practice is about. Since a CTA should never be more than 3 words, you have to choose a compelling one in order to gain the attention and drive action from potential customers.