Google works on a philosophy of the survival of fittest.
Say good-bye to your poor and duplicate content. As Google’s Phantom Update is one of piece of cake by google to improve the user experience, which was assumed by the users, as it was not announced well before. To understand the strategy one must know this is not actually the first time Google has done this. Google is apprising its algorithm on an unswerving basis to serve more quality content to searchers.
The leading Search Engine – Google very mysteriously modernise to their search algorithm. And this change was called “Phantom”. This update was accountable for scratching through websites causing inconsistent fluctuations in search outcomes overnight.
Interminably since, every single business administrator or website owner is either frustrated. The very assumed that what happened to HubPages can also attack to them is scaring them. The interesting factor is people/ organisation/ systems don’t know what to do to break the ice.
Silver line(s) of the Google’s Phantom are:
Phantom – An eagle’s Eye
Phantom is being seen as a dominion level algorithm update, can track the faults from anywhere on web. This affects the whole website, and the pages of that realm that were earlier attracting good traffic can also get dragged down. As it is to punish the whole domain if that contains even a very limited sections of squeaky content.
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Down and out Navigational Sites
To save your site from the devil- phantom make sure is user-friendly, or else Phantom is pretty sure to shrink the traffic on site, as the websites with ample of information and slanted videos face a common issue of difficult steering. No matter how much trustworthy information your site comprehends.
Thin Pages become a chip on shoulder
Phantom is on way to enable a better picture and assisting Google’s Familiarity Graph to gain more attraction of users. It has filtered a number of websites for an improved user interface. The websites smash by Phantom, it has been found that those sites with “how-to” searches are being confronted fiercely by Phantom.
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A Replica
This is for the reason that the physiognomies of Phantom encompasses a blend of Penguin and Panda. This recent algorithm update by Google is being called a Phantom 2.0, a double headed monster by some web leaders and SEO professionals. Some other specialists are also labelling it as Penguin 2.0 version.
The origin – Panda
This meant that Phantom, in a way, repeated what Panda did. The sites that were earlier hit by the Panda algorithm update, were again hit by Phantom. Thus, the SEO experts and the business owners should carefully study the pattern that the Panda update followed, as this will benefit them weed out concerns from their site that are certain to face Phantom’s axe.
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A lifesaving drug
Unwanted unnatural links gave websites the form of a spam site, even though they weren’t. Max of the websites that were knockout by the Phantom update had over the limit unnatural links. This factor also despoiled the guiding principle laid out by Google about links.
Cross-Linking can cause a cause
Phantom is a bad news for the sister sites. Because, if such fellow sites contained same anchor transcript links, it will make it worse of anything. Those sites that are profoundly cross linked to each other, or in other words, associated websites are also in threat of being reprimanded by Phantom.
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No Inter-linking
In case source pages intake content and then building links to available destination pages, this was also not permitted by Phantom algorithm. Those websites that alternated to the exercise of rasping available content to highpoint some particular pages were also dreadfully confronted by Phantom.
Although this Google’s Phantom Update was just a riddle for right of what actually is going to come. The websites and pages with expert witness are also not in a secure sight as far as Phantom is alarmed. It is virtually announced that more such sites will be out of the scene when the full rollout of Phantom happens
Henceforward, if you are a SEO service benefactor or a business possessor, and you don’t want Phantom to destroy your website or fetch the traffic, conduct a qualitative content audit of your site time and again. Other hand, formulate a stout and breath-taking strategy for breathing of your site and for fixing all the disputes on your site as soon as conceivable.