Checking an email address is the way to decide and see if the email address is active. When people write and send emails, they want their emails to be sent to real people. 

So, the alternative way to be sure of this is to check email addresses in order to make sure they are active. Verification tool is a very used and convenient tool for checking any address fast and easily. 

Many email marketers believe that a valid email checking process is unnecessary. They assume they can periodically flush their lists based on bounces, or even just leave them as they are.

After all, people begin to ask themselves what is the harm of bad emails? The truth is that the email checker can really benefit your email marketing campaigns.

Basically, there are several reasons why it is so important:

1. Enlarge Delivery Rate –

When you are absolutely sure that the email is active,  email addresses are delivered safely. Why waste time creating the perfect email just to send the thousands of bad email addresses? By verifying email addresses, you ensure that your messages are received.

2. Avoid Sharp Bounces –

An undelivered email is more than just a waste of time. It also often results in a sharp rebound. These are error messages sent by the recipient server to let you know something went wrong. If you get too many hard bounces from the server, it may start filtering all your messages as spam.

3. Maintain A Reputation –

Mail servers aren’t the only ones looking for bad emails. Service providers also check your bounce rate. If they see that you are sending too many emails to bad addresses, they can blacklist you.

4. Check Mail To Receive All Domain Mail –

Some mail servers use addresses to receive all mail in a domain, accepting all mail that is not sent to valid addresses in that domain.

Here can be noticed two obstacles:

  • The first one, complex mailing can cause a bounce even if an email is received.
  • The second one, there is a great chance that no one is actively reading e-mail received by a public reviewer.

5. To Save Money –

When you store and send to email addresses, you incur costs in both times and IT resources. While a few bad email addresses won’t affect you if you have a major problem you can spend a lot of money.

What is the purpose of an Email Verifier?

Email verification is the process of verifying the authenticity of an email address and increasing the chances that it belongs to a real person. The whole purpose of email validation is to make sure that a real person with a valid email address receives and interacts with the sent email.

You can use an email verifier for checking invalid email addresses from your mailing list.

You now understand that checking email addresses is key to keeping your mailing list healthy. A professional email verifier can help you remove all inactive addresses from your mailing list and save money on email delivery.

Bulk Email Validation Service

Bulk email checker is an indispensable tool for businesses sending bulk emails – determines if an email list is fully valid and available for delivery. The process involves parsing each email in the uploaded address list and offered as hosted software.

The legitimacy of an email address can be measured using a combination of verification methods and, depending on the internal database, proprietary algorithms. At the end of the list validation process, all invalid addresses will be filtered out, leaving a clean, fully deliverable email list ready for marketing and business requirements.

Where to use email validation?

Using email verification is one of the proven ways of ensuring authentic customer emails and gaining the quality of the data collected. Using email validation makes email marketing more effective & efficient by improving fraud prevention and protects the sender’s reputation.

Email verification tools scan your email list and use many different checks to remove invalid or dangerous emails. The end result is better deliverability than before and protection of your mail server’s reputation.

Email verification is a service that identifies possible spam traps and other inconsistencies in email addresses before they are flagged by Internet Service Providers (ISPs) or Email Service Providers (ESPs) and cause irreparable damage to your reputation.

How does email validation work?

Email validation requires you to check spam traps within your mailing list for identifying all the issues and possible problems before they are caught by ESPs or ISPs. The next step is to check the email formats followed by domain verification. The last step involves the validation of the individual mailbox.

The entire process of email validation starts with syntax validation of email addresses. Afterward, a verification tool is used to check the domain name. Once these things are cleared, then more technical processes start.

You can consider, a perfect email verifier tools that help in clearing your email list from invalid emails. The best part is that Email Verifier can be used for FREE on a free account. It can verify the majority of the email addresses including ones from custom domains.


Email is the main form of communication with clients and potential clients. Invalid email addresses lead to unnecessary errors and lower sender engagement and reputation scores and cost you money.

Analyze lead scores for campaigns and specific segments to understand how effective your marketing efforts are. Low overall engagement scores indicate a problem, while high or average scores indicate a marketing organization is performing well.

Also Read: Not Gmail, Not Yahoo Mail: Your Business Needs a Custom Email & Here’s Why!